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Edward H. L. Playfair

Intellectual Property

Edward Playfair joined Adams and Reese in 2009 and is a Partner in the firm's Nashville office and member of the Global Intellectual Property team. He focuses and has extensive experience in the areas of United States and international trademarks, brand protection, e-commerce, and franchising.

Edward’s transactional experience includes: global brand roll-outs, including trademark portfolio development and protection strategy; brand building, domestically and internationally, through trademark counseling, clearance, registration, licensing and portfolio management; drafting privacy policies and website terms of use (including cost-effective localization and compliance in multiple jurisdictions); and due diligence in corporate transactions, securities and mergers and acquisitions.

Edward’s enforcement experience includes: protecting intellectual property rights, including trademark infringement actions, opposition and cancelation proceedings; and domain name disputes and anti-cybersquatting actions.

Edward’s franchise experience includes managing all legal aspects of multinational franchise systems including disclosure, registration, operations manual, franchise and ancillary agreements, renewal, termination and enforcement of rights against rogue and former franchisees.

Born in Australia, brought up in the United Kingdom, and now residing in the United States, Edward brings an especially international perspective to advising clients on matters around the globe. Edward practiced international law in the United Kingdom and is admitted as a Solicitor of the Supreme Court of England and Wales.

He also draws on his pre-legal career to bring a business mindset to his work, having served as an independent consultant to The Coca-Cola Company on sponsorship and brand promotion initiatives at the XIX Olympic Winter Games, Salt Lake City 2002, and at The Masters golf tournament, and having worked as an appraiser and then-youngest auctioneer at Sotheby’s, specializing in the fields of sports antiques and military medals.

A lover of golf and history, Edward is currently co-authoring the history of early golf in India 1820s to 1860s. He also enjoys spending time with family and following military and sports history.