Edward Playfair joined Adams and Reese in 2009 and is a member of the Intellectual Property and Technology team. Prior to joining Adams and Reese, Edward practiced with international law firm Osborne Clarke in the United Kingdom, where he has been admitted as a Solicitor of the Supreme Court of England and Wales.
He has particular experience in the areas of domestic and international trademarks and brand protection, e-commerce, the entertainment and new media industries, and general commercial contracts.
His other significant contributions include:
- Advising household name on multiple global brand roll-outs, including formulation of trademark portfolio development and protection strategy.
- Building brands, for domestic and international clients, through trademark counseling, clearance, registration, enforcement and portfolio management.
- Protecting intellectual property rights, including trademark infringement matters, and resolving domain name disputes such as recovery of registered domains.
- Carrying out Intellectual Property due diligence in corporate transactions, securities and mergers and acquisitions.
- Serving as a former independent consultant to The Coca-Cola Company on sponsorship and brand promotion initiatives at the XIX Olympic Winter Games, Salt Lake City 2002, and at The Masters golf tournament.
- Working as a former appraiser and auctioneer at Sotheby’s for sports antiques and military medals.
As a citizen of the United Kingdom and Australia, and now permanently resident in the United States, Edward brings an especially international perspective to advising clients on matters around the globe.
He admires World Golf Hall of Famer, attorney and scholar Bobby Jones for his achievements, humility and example, on and off the course. A lover of golf and history, Edward is currently co-writing the history of early golf in India 1820s to 1860s. He also enjoys spending time with family and following military and sports history.
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