Reber “Mitch” Boult is a Partner in the Firm's Nashville office and serves as a member of the Adams and Reese Executive Committee. He counsels multi-national corporations on intellectual property matters and is particularly skilled in developing strategies for monetizing and enforcing IP rights on a global basis.
Mitch has served as lead advisor on branding campaigns throughout Asia, Europe and North America; establishing licensing and franchising networks for US corporations in Europe and Asia; and multi-jurisdictional IP litigation involving rights and registrations in dozens of countries. He has developed unique expertise in guiding US corporations as they extend their brands into new markets and in suggesting practical and cost-effective strategies for doing so. As the challenges of regulatory compliance have proliferated, he advises clients on E-commerce and data privacy issues, including the US EU Safe Harbor, opt-in opt-out, and similar topics.
Mitch and his team have more than 6,000 trademarks under management and regularly devise commercial and legal strategies for driving brand value, increasing brand strength, and decreasing the cost of global trademark portfolios.
In addition to advising US corporations, Mitch and his team represent dozens of famous brands from Asia, Europe, and South America in their United States endeavors.
He has vast experience in domain name disputes before UDRP and equivalent tribunals and in proceedings before the US Patent and Trademark Office, and is known for creative approaches and improbable results in those forums.
Mitch is listed in The Best Lawyers® in America (Trademark and Intellectual Property Law), and in Super Lawyers© State and Regional editions for both Intellectual Property and International Law. He has been a member of the International Trademark Association for 15 years, serving on its Emerging Issues Committee and Fair Use and Other Boundaries Subcommittee. His team is the recipient of the 2013 Client Choice Award for the US and Canada.
Before serving on the Executive Committee of Adams and Reese, Mitch was Practice Group Leader for the Firm’s Intellectual Property, Energy, Governmental Relations, Entertainment, Labor and Employment, ERISA and Health Care Practice teams.