"Judges, Guns, And Facebook: Social Media Lessons For Businesses From The Tactical Firearms Case," article by Adams and Reese Partners Jack Pringle and Tara Nauful, May 1, 2015
Article summary: Over the past few weeks, the internet has been abuzz over the battle raging between Jeremy Alcede, the former majority owner of CTIL, LLC, dba Tactical Firearms (the debtor), and the Bankruptcy Court for the Southern District of Texas. Mr. Alcede has doggedly clung to his contention that the Tactical Firearms Facebook Page and the Tactical Firearms Twitter Account (the “Social Media Accounts”) he created are his personal property and not assets of the reorganized debtor. Beyond the analysis of social media accounts in the context of a bankruptcy estate, this case offers some important lessons for businesses managing their own social media accounts. Maintaining ownership and practical control of business social media accounts requires an understanding of how social media platforms work and some advance planning.