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While marketers have long sold leads to businesses and other professionals, lawyers are a newer target for this type of product.

According to Lucian Pera, William Hornsby and Peter Jarvis in an article published in Law360, "The ethical and legal requirements for lawyers to safely use these services can be murky, and the formal guidance out there for careful lawyers can be thin."

In their piece, "Seven Ethics Considerations For Lawyers Using Lead Generators," the authors examine how a thoughtful lawyer can safely navigate this terrain, identifying what prudent lawyers should do when considering dealing with lead generators as well as legal ethics concerns lawyers may not have thought about.

Read the full article.