Skip to Content

Session 1 – Beginning Your Successful Path Toward Business Development
APRIL 5, 2023

An introduction to the AR Academy Course will walk you through the opportunities you will have to learn a variety of skill sets and the resources the firm’s Business Development and Marketing Team can provide as you build your business development plans. A brief overview of marketing concepts will walk you through how to get started crafting your personal brand and learn some practical steps you can take now to set you on the path to success.

Save the Date for Session 1 >>

Session 2 – Creating a Successful Business Plan
MAY 31, 2023

Crafting a strategic approach to business and professional development now can pay huge dividends throughout your entire career. Establishing strong business development habits with a measured approach to activities will ensure you are taking advantage of opportunities now that will develop important relationships and lead to new business in the future. The second session will walk you through how to craft a solid business development plan relying on short, medium, and long-term actions that align with your professional goals.

Save the Date for Session 2 >>

Session 3 – Half-Way Review – Schedule Meeting with BDM/Mentor to Review and Discuss Plan
JULY 26, 2023

There are so many great individual resources at the firm, from our business development and marketing professionals to the Partners, Special Counsel, and those in firm leadership. We will provide you with resources to guide conversations with these different groups to assist you in reviewing and editing your business development plans and actions halfway through FY23. This month we also encourage you to reach out and schedule time with those lawyers at the firm who are in positions that you hope to be in down the road in your career.

Your BDM will reach out to you to schedule a 1:1.

Session 4 – Marketing Tools and Content Marketing
SEPTEMBER 27, 2023

The Adams and Reese Marketing and Communications Team can help execute your business development strategy with a host of well-curated tools to place your brand in front of the right market. Understanding how the tools, ranging from thought-pieces and client alerts, to social media and presentations, can can serve as powerful tool for you to publicize your expertise and experience. Amanda Sulcer, the Director of Marketing and Communications, will walk you through how each of these resources can be utilized and what you can start doing now to enhance your professional brand.

Save the Date for Session 4 >>

Session 5 – Enhancing Professional Network and Identifying Emerging Opportunities
NOVEMBER 29, 2023

Sometimes new business comes from the most unexpected places. By expanding your personal and professional networks in unique ways, you avail yourself of communities in your orbit who will view you as a legal resource and advocate. Aligning your passions, interests, and professional aspirations with existing organizations and professional development opportunities in a strategic way can open up new doors for business and referrals. In this session, we will discuss how you can position yourself for success in a variety of ways to grow your business profile and connections in your community and emerging industries.

Save the Date for Session 5 >>

Session 6 – End of the Year – Review and Event Time (Date TBD)

Whether you are an outgoing socialite or a quiet introvert, our team will provide you with best practices on how to succeed at Tips and tricks on how to utilize events to your benefit, There are strategies for everyone to approach networking events, holiday events, and community gatherings to make them work for you. Networking does not have to be what you think it is. Finally, the end of the year is the time for self-reflection and evaluation. We will be joined by firm leadership to discuss how associates should consider self-evaluations this year and what you should consider moving into FY24 in terms of your business development plans and how that plays a role in your path to partnership.

Save the Date for Session 6 >>