With a background in business and politics, I am constantly striving to create new and innovative ways to connect people with ideas. My communications and leadership experience allows me to develop strategies that foster relationships at every level of government to help clients reach their goals.
LaJoia Broughton’s years of experience advocating at all levels of government make her an effective government relations strategist. She develops a customized approach to advocacy, which helps build bridges on issues and move ideas forward. LaJoia employs a creative approach to challenges, developing visibility and establishing good standing with stakeholders to advance her clients’ interests in South Carolina.
Prior to joining Adams and Reese, LaJoia was the South Carolina State Government Affairs Manager for JUUL Labs. She was responsible for cultivating relationships with local elected officials and the South Carolina Legislature as well as collaborating with contract lobbyists and third-party organizations to ensure the greatest success for the company’s legislative strategy.
Previously, LaJoia was Director of External Communications at the South Carolina Retirement System Investment Commission. She led the communications, marketing and external affairs efforts to increase visibility and build the identity and reputation of the pension fund. LaJoia also previously was the Executive Director for the South Carolina Legislative Black Caucus, where she served as the strategic operations advisor and worked closely with members to coordinate and implement Caucus priorities and its legislative agenda.
LaJoia has served as a political consultant for several successful campaigns and served as the South Carolina State Director for Deval Patrick’s 2020 Presidential Campaign. She has proven experience establishing lines of communication with various interest groups as well as developing and maintaining strong relationships with state agencies, public bodies and other organizations throughout South Carolina.
In addition to her political experience, LaJoia has managed marketing and sales functions in the private sector; experience that informs how she approaches communication, influence and building and maintaining strong relationships for long-term client success.
Note: LaJoia Broughton is not licensed to practice law.
“ I am honored to be part of such a great organization and to work with a fantastic and innovative group of people. I am excited about being part of all the exciting things happening at Adams and Reese! ”
- University of South Carolina, MMC, 2005, Integrated Communications
- Furman University, B.A., 2003, Communications Studies
- Junior League of Columbia
- South Carolina Independent Colleges and Universities Trustee
- City of Columbia Hospitality Tax Advisory Committee Member
Areas of Practice
- CFA Institute Investment Foundations Program, 2019
- Riley Institute at Furman University, Diversity Leaders Initiative Fellow, 2018
- University of Richmond – Robins School of Business, Minority Business Enterprises Executive Management Program, 2016