Competing for consumer attention and market share is challenging, even without the added pressures of regulatory compliance and liability and the threats of counterfeiting (which accounts for an estimated $2 trillion in annual global sales). To safeguard intellectual property, manage risk, and maintain compliance while ensuring timely product shipments and sales, consumer product companies and manufacturers require strategic legal and business approaches. Adams & Reese consumer product lawyers assist these companies to overcome all legal hurdles, and we partner with consumer product companies to establish, maintain, and grow their brand identities in the marketplace.
INDUSTRY CLIENTS
Adams & Reese works with domestic and international companies across multiple categories of consumer products. Among others, our clients include: luxury and everyday brands; fashion and apparel companies; health and wellness companies that sell pharmaceuticals, vitamins, and supplements; food and beverage companies, including consumer-packaged goods companies and global distributors; manufacturers and retailers of widely distributed products, including household goods; and cosmetics and personal care product companies that sell beauty, skincare, and hygiene brands.
INDUSTRY EXPERIENCE
We provide comprehensive legal services to consumer product companies.
Brand Protection
- Prosecuting and enforcing trademarks to defend against counterfeiting and infringement.
- Developing and managing intellectual property portfolios, including global trademarks and patents.
- Collaborating with major online marketplaces to identify and remove counterfeit goods.
Liability and Risk Mitigation
- Defending manufacturers and retailers in product liability claims, trademark disputes, and other high-stakes litigation.
- Managing cases to align with clients’ business goals, whether that requires negotiating a quick exit or preparing a zealous trial defense.
- Assessing potential exposure by evaluating warranties, product documentation, and vendor contracts to identify immediate and long-term risks.
Regulatory Compliance and Operational Oversight
- Ensuring adherence to regulations enforced by agencies such as the Food and Drug Administration (FDA) and the Environmental Protection Agency (EPA).
- Conducting proactive reviews of supply chain agreements, product labeling, and safety protocols to align operations with regulatory standards.
- Advising on product development, design and implementation of clinical studies, approval, production, and marketing.
- Guiding companies to help them limit exposure to future claims through improved compliance and operational practices.
Clients benefit from our experience working for the International AntiCounterfeiting Coalition (IACC) and our attorneys’ participation in the International Trademark Association (INTA) and the International Association of Defense Counsel (IADC), among other organizations.
Related Practices
Achieved dismissal of all claims and set a favorable precedent for a national candy maker in defense against a plaintiff suing the company under the Louisiana Products Liability Act and alleging that the company should have used a different ingredient or label, following the plaintiff’s hospitalization after eating three pounds of candy in five days.
Removed counterfeit from a platform after a company in China sold an insecticide on an online U.S. marketplace under our client’s brand. We worked with the marketplace to gate those counterfeit products, protecting both consumers and our client’s brand, plus laying the groundwork to prevent other counterfeit goods.