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Adams and Reese attorney Lucian Pera, in the law firm’s Memphis office, was interviewed by the ABA Journal in the article, “50 Simple Ways You Can Market Your Practice,” as attorneys shared what is necessary for good business development and strategies to build legal practices.

Pera offered up Tip No. 5 – “Your firm’s holiday card is probably one of many that clients or potential clients receive.” - Find another holiday (or make one up) that you enjoy and that complements your practice. Separating yourself from other, similar messages is of real value.

Every year, Pera sends clients and potential clients cards for Elvis’ birthday. “For a number of people I do business with, my connection to Memphis is important. I want them to think about Memphis and think about me, and I don’t want there to be more than a half second between those two thoughts.”

The article features a photo of Pera at Graceland as he is holding various Elvis cards that he has sent to clients over previous years.

At Adams and Reese, Pera focuses his practice on commercial litigation, legal ethics and lawyer professional responsibility work, and media law. Pera writes and speaks frequently, both nationally and in Tennessee, on legal ethics and professional responsibility and media law, and conducts presentations and seminars for national audiences.

Pera serves as Treasurer of the American Bar Association, and has a long record of service to the profession having served on the ABA Board of Governors, in the ABA House of Delegates, and as a member of the Ethics 2000 Commission that revised the ABA Model Rules of Professional Conduct, which are now the model for the lawyer ethics rules in virtually every American jurisdiction. Pera also formerly chaired the ABA Board of Governors Finance Committee and the ABA Standing Committee on Technology and Information Systems, and has been a member of the ABA House of Delegates, primarily representing the Tennessee Bar Association, for all but three years since 1991.