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Lawyers and others are experimenting as never before with new forms of law practice, new business arrangements between lawyers and others and new vehicles for the delivery of legal services, many of which do not involve lawyers at all. 

Lucian Pera is at the forefront of what is termed "NewLaw," and he will co-chair a Practising Law Institute (PLI) seminar, "The Law and Ethics of NewLaw," October 30 in San Francisco or available as a live webinar. The event brings together experts and legal-services industry leaders who will offer guidance for moving ahead in a fast-changing market.

Speakers will share how to use new methods, technologies and business models to deliver legal services in the current and emerging marketplace, all in compliance with today’s legal ethics rules (especially ABA Model Rule 5.4) and other laws governing the practice of law.

PLI's program applies to law firm expanding their practices to multiple (or all 50) states, practitioners interested in extending their firm’s reach by using non-lawyers or technology, those interested in advertising nationally or firms wanting to partner with a tech firm to develop new marketing, ancillary businesses, practice development or AI-powered client-facing systems.