In an article published in Intellectual Property Magazine’s April issue and online on March 27, Roy Hadley discusses the California Consumer Privacy Act (CCPA), which was signed into law on June 28, 2018.
The CCPA grants California consumers the right to request the pieces of personal information that businesses are collecting about the consumer, and also allows them the right to request that the information is deleted.
In turn, those businesses that collect data from California residents need to be prepared to eliminate the collected information they have about a consumer if it is requested of them.
“The underlying rules and regulations with respect to the CCPA are still in flux and have not been definitively decided. As such, businesses must continue to monitor the CCPA throughout 2019 and be prepared to immediately implement some of its provisions prior to 2020,” explains Roy.