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Amy L. Hanna Keeney, CIPP/US, is the firm’s Financial Services Regulatory and Compliance Team Leader. She has extensive experience counseling organizations of all sizes, including banks, credit unions, and non-bank financial services providers, regarding compliance with federal and state consumer protection statutes and regulations, including the Truth in Lending Act (TILA), the Equal Credit Opportunity Act (ECOA), the Fair Credit Reporting Act (FCRA), and the Real Estate Settlement Procedures Act (RESPA). 

Additionally, Amy is a Certified Information Privacy Professional (CIPP) and has an in-depth understanding of privacy and data protection, particularly as it relates to the financial sector. She provides regulatory counseling to ensure her clients are collecting consent from consumers properly and protecting sensitive consumer data appropriately. Her experience includes counseling app and software developers regarding compliance with state and federal privacy regulations, including the California Consumer Privacy Act (CCPA), the Telephone Consumer Protection Act (TCPA), biometric data regulations such as the Illinois Biometric Privacy Act (BIPA) and the Children's Online Privacy Protection Act (COPPA).

Amy also evaluates third-party vendor contracts to ensure clients are properly protecting against the risk associated with external access to and use of consumer data. If a client’s data is compromised, Amy leads the legal response in the aftermath and works to coordinate timely notification of the affected individuals, regulatory bodies and public.

Further, Amy is an experienced litigator who has defended businesses in state and federal litigation throughout the Southeast. After spending years litigating and counseling financial services clients in the wake of the Dodd-Frank Wall Street Reform and Consumer Protection Act, Amy’s experience enables her to address not only compliance issues, but also litigation risks a client could face for non-compliance.

Amy is the Pro Bono Chair of the firm’s Atlanta office and a proud supporter of the Atlanta Volunteer Lawyers Foundation. In her spare time, Amy is an avid home cook.


  • University of Florida Levin College of Law, J.D., 2010, cum laude
  • University of Florida, B.S., 2007, Journalism, magna cum laude

Bar Admissions

  • Georgia
  • Florida

Court Admissions

  • United States District Court for the Northern District of Georgia
  • United States District Court for the Middle District of Georgia
  • United States District Court for the Southern District of Georgia
  • United States Court of Appeals for the Eleventh Circuit
  • Georgia Court of Appeals
  • Georgia Supreme Court


  • Georgia Rising Stars® (by Thomson Reuters) Consumer Law, Technology Transactions 2017-2022
  • Florida Law Review, Executive Editor

Professional Affiliations & Memberships

  • ANSI-accredited Certified Information Privacy Professional (CIPP/US)
  • Thomson Reuters’ NextGen Leadership: Advancing Lawyers of Color, Advisory Board
    Leadership Institute for Women of Color Attorneys (IWOCA), CLE Committee
  • Atlanta Volunteer Lawyers Foundation
  • Atlanta Bar Association
  • Florida Bar Association

Financial Services Regulation

  • Served as consumer regulatory counsel for several regional banks and provided real-time counsel regarding various operational issues involving federal consumer financial protection regulations
  • Assisted regional bank with comprehensive revamp of its consumer dispute processing platform, including detailed review of dispute processing policies pursuant to the Fair Credit Reporting Act (FCRA), Real Estate Settlement Procedures Act (RESPA), Regulation X, Regulation Z, and Regulation E
  • Assisted regional financial services company with review and revamp of its Anti-Money Laundering and Office of Foreign Assets Control (OFAC) policy


  • Reviewed several financial institutions’ standard initial and annual privacy notices for compliance with GLBA and state financial privacy statutes, including the California Financial Information Privacy Act
  • Counseled lender during its efforts to stand up a text and email notification program that is compliant with federal and state privacy statutes
  • Prepared updated online privacy policies, including California Rights provisions, for multiple clients across Firm’s footprint

Information Management

  • Counseled telecommunication services company during its efforts to build out California Consumer Privacy Act (CCPA) compliance program
  • Provided legal advice to startup regarding compliance with the Illinois Biometric Privacy Act (BIPA)
  • Provided legal advice to app developer regarding compliance with the Children's Online Privacy Protection Act (COPPA)
  • Assisted financial services company with comprehensive audit of its credit reporting and credit reporting dispute processing policies and practices
  • Guided national tech company through acquisition of startup app platform geared toward acquiring child data and assisted client with analysis of application of Children’s Online Privacy Protection Act (COPPA) and The COPPA Rule to data acquired by acquisition

Data Breach Response

  • Counseled several organizations of varying sizes through data breach incidents, including incident analysis and breach containment, incident disclosure (i.e., notification in compliance with all regulatory requirements), loss mitigation and remediation

Financial Services Litigation

  • Successfully voided a three-year-old $300,000 default judgment obtained by consumer against a national mortgage servicing client in South Georgia
  • Successfully defended a national mortgage lender in a lawsuit involving an erroneous legal description within a valuable REO parcel's chain of title by obtaining summary judgment in lender's favor on negligence, gross negligence, and unfair business practices claims
  • Successfully defended a national bank against a consumer's FCRA claim by obtaining summary judgment in bank's favor and addressing issue of first impression in the U.S. Court of Appeals for the Eleventh Circuit
  • Successfully defended national indirect auto lender against tort claim brought by consumer arising out of lender's alleged violation of automatic stay