Media Mention
Roofing Industry Outlook 2026: Cotney on Key Challenges
Published: Jan 14, 2026
Labor shortages, political uncertainty, and tightening backlogs are just a few of the challenges roofing contractors will face in 2026. In an article published by Roofing Contractor, Adams & Reese Roofing Team Leader, Trent Cotney, examines these pressures and offers strategies for navigating the year ahead.
“Success in the coming year will depend less on market momentum and more on disciplined execution,” writes Cotney. He notes several key pressures shaping the industry:
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Labor and Immigration: Workforce predictability remains unstable due to enforcement actions and visa delays, impacting productivity and scheduling.
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Political Environment: Midterm elections may slow rulemaking and influence immigration enforcement, creating uncertainty for contractors.
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Backlog and Collections: Inflation and stricter insurance scrutiny are reducing project starts and extending payment cycles, making collections a strategic priority.
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Technology Adoption: AI-driven estimating tools and emerging automation offer efficiency gains but require careful integration and contractual safeguards.
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Material and Trade Risks: Roofing materials remain vulnerable to global market shifts and geopolitical developments.
“Adaptability is no longer optional,” Cotney writes. “Contractors best positioned for success will be those that proactively adjust operations, contracts, and risk management strategies.”
Cotney also co-leads the nationally ranked Adams & Reese Construction Team.
