Edward H. L. Playfair

On the enforcement front, Edward works to protect intellectual property rights, including trademark infringement actions, opposition and cancelation proceedings. He also handles domain name disputes and anti-cybersquatting actions for his clients.

Regarding monetization matters, Edward manages all legal aspects of trademark licensing and has a particular focus on domestic and multinational franchise systems including disclosure, registration, operations manual, franchise and ancillary agreements, renewal, termination and enforcement of rights against rogue and former franchisees.

Clients say they value Edward’s creativity and flexibility in his approach. For example, in one trademark matter before the United States Patent and Trademark Office (USPTO), Edward realized he needed to attack a blocking registration from the side rather than head on. This less-obvious strategy worked – at about a quarter of the cost of the direct frontal approach.

Born in Australia, raised in the United Kingdom, and now living in the United States, Edward brings an international perspective to advising clients. He practiced international law in the United Kingdom and is admitted as a non-practicing Solicitor of the Supreme Court of England and Wales. Multinational clients often turn to Edward because of this global experience and insight. They appreciate his ability to create and implement large, coordinated multijurisdictional strategies while ensuring that everything works together seamlessly, from one jurisdiction to the other, and not at odds with each other.

Edward also draws on his pre-legal career to bring a business mindset to his practice, having served as an independent consultant to The Coca-Cola Company on sponsorship and brand promotion initiatives at the XIX Olympic Winter Games, Salt Lake City 2002, and at The Masters golf tournament. He also worked as an appraiser and then-youngest auctioneer at Sotheby’s, specializing in the fields of sports antiques and military medals.

Edward serves as the firm’s Team Leader for the Intellectual Property Team.